Rubric

CTE VIDEO PROJECT VIDEO
CTE VIDEO PROJECT VIDEO
Criteria Ratings Pts
Technical Aspects:
• Video entries must be 29 seconds in length. • Videos must be submitted in .mp4 or .mov format. • Pre-production required videos to be included before your edited video: o .5 seconds of black screen video footage (These can be downloaded below in the materials section of this assignment post.) o .5 seconds of colored bars video footage (These can be downloaded below in the materials section of this assignment post.) o Title segment that includes:  The title of the CTE VIDEO  The name of your Career Center  The current school year 2016 -2017 • Videos must be in 16:9 aspect ratio.
threshold: pts
50 pts All Technical Aspects have been met
25 pts 2 or more technical aspects have been met.
0 pts None of the technical aspects of this project have been met.
pts
50 pts
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Creativity
- The message is told in unexpected or novel way. Elements in the message grab the attention of the intended audience and provides a social benefit.
threshold: pts
10 pts Creativity has shown and is business/ school professional.
8 pts Video lacks creativity but is not business or school professional
0 pts Video is creative in nature but is not business or school professional.
pts
10 pts
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Tagline
Message is clear and concise. A single thought or phrase at the end of the PSA summarizes the entire message. MESSAGE tagline “ Celebrate Today, Own Tomorrow!”
threshold: pts
20 pts Tagline has been presented in the video presentation 2 or more times
10 pts Tagline has been presented 1 time during the video presentation.
0 pts Tagline has not been used in the video presentation.
pts
20 pts
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Facts
The message is based on accurate and verifiable information. Source information has been verified and documented.
threshold: pts
10 pts Video presentation has 2 of more verifiable facts about CTE
5 pts Video presentation has 1 verifiable facts about CTE
0 pts Video presentation does not have any verifiable facts about CTE
pts
10 pts
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Follow Up:
- Follow-up information is provided as follow and must use the following verbiage: "Learn more about career and technical education at www.ctemonth.org"
threshold: pts
5 pts Video presentation used the exact verbiage "Learn more about career and technical education at www.ctemonth.org"
3 pts Video presentation used verbiage that was similar to the ""Learn more about career and technical education at www.ctemonth.org" but not the exact verbaige are required for this project
0 pts Follow up has not been included in the video presentation
pts
5 pts
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Deadline & Storyboad
Project has been turned in by November 3, 2016 and matches the information that was included in the storyboard that was created for this project.
threshold: pts
5 pts Storyboard matches project discription and was turned in on or before the due date of November 3, 2016
3 pts Either the Storyboard does not match the project discription or this project was turned in after the due date of November 3, 2016 but before November 11, 2016
0 pts Either the Storyboard does not match the project discription or this project was turned in after the late due date of November 11, 2016
pts
5 pts
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