CU: Infographic Best Practices
Why Infographics?
"An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic" (Venngage.com Links to an external site.).
Infographics use graphics to help viewers quickly digest and more easily recall complex information. According to Venngage.com Links to an external site., common uses for infographics include:
- Overview a topic
- Explain a complex process (examples Links to an external site.)
- Display research findings or survey data (examples Links to an external site.)
- Summarize a long text (examples Links to an external site.)
- Compare multiple options (examples Links to an external site.)
- Raise awareness about an issue or cause
Learn more about the science behind why infographics are such effective ways to communicate information by viewing "13 Reasons Why Your Brain Craves Infographics."
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What Infographics Are...and Aren't
Infographics are more than just posters with information alongside graphics. Read "What Makes an Infographic Cool?" Links to an external site. to learn the ins-and-outs of what makes an infographic.
Remember: With an infographic, the visuals communicate information/data in and of themselves, or add context to the information/data featured. They are not just there to add an aesthetic element to a poster.
Infographic Examples
The following examples demonstrate how infographics use visual elements, color, size, and shape to communicate data/information and text is used only for labels and short explanations.