12 Brand Archetypes

After our discussion on the 12 Brand Archetypes, work in teams of 2 to identify two companies that fit each archetype,  YOU CANNOT USE ANY OF THE COMPANIES THAT WE DISCUSSED IN CLASS OR THAT ARE IN ANY OF THE SLIDES OR ARTICLES BELOW. You will find one commercial for each company on YouTube. After your team has found the commercials you will need to write one paragraph on why each company and the commercial it's brand fits that archetype. There should be a total of 24 commercials and 24 paragraphs.

Submit this as a Google doc or a Word Doc. When you submit your assignment in the text box please write the names of your team members and what percentage of the work they did. No one else will see these percentages.

Your grade will be determined by the following:

• Identify a company and commercial that matches the archetype. 2 points for each for a total of 48 points
• Write a descriptive paragraph MENTIONING SPECIIFIC IMAGES AND TEXT that backs up your reason: 3 points for each paragraph for a total of 72 points

Use the following two articles as a reference.

https://learn.g2.com/brand-archetypes Links to an external site.

12 Brand Archetypes Article.pdf Download 12 Brand Archetypes Article.pdf 

Here are the slides from the lecture: 12 BRAND ARCHETYPES-1.pptx Download 12 BRAND ARCHETYPES-1.pptx