MOVIE TARGET MARKETS

Make a copy of the Google Doc here: 

https://docs.google.com/document/d/1gs8A9D3ibsgoavd80ELRfuDmTpSu2f7SAF89pu_WW2Y/edit?usp=sharing Links to an external site.

Directions: In pairs, identify the IDEAL target market for each movie. This customer profile of a consumer should be the majority of viewers of each movie. Use IMdB as a resource. https://www.imdb.com Links to an external site. Learn a bit about the movie. What it is about, the genre and what it is rated. Ask yourselves, “What are similar movies that this audience would watch? Who do they go with? What other activities do they engage in? What are their political beliefs? What type of snacks do they buy when at the movie? Please use this format when describing the target market:

Movie Name:

What is the Genre of Movie (drama, comedy, action, etc.)?:

What is the Movie About?:

What is it Rated (G, PG, PG-13, R)?

Write 2 paragraphs about who would you market this movie to? Who is the ideal audience? What are their ideal demographics (customer’s age, gender) and psychographics (attitudes, lifestyles, and beliefs)? What are other movies that are similar? What other movies or tv shows does your target market watch?