2 Borrowed Brand Equity Articles

FIRST ARTICLE: Borrowing Brand Equity.docx Download Borrowing Brand Equity.docx

SECOND ARTICLE: https://www.sportsbusinessjournal.com/Journal/Issues/2016/11/07/Opinion/From-the-Field-of-Marketing.aspx Links to an external site.

Circle anything you find interesting. You should have at least 3 of these.

Put a ? next to what you wonder. Write out the question. You should have at least 2 of these.